Want to know how to beat your competition? We are all in the “Eyeballs and Ears business”, which means if a person can see or hear something … we want to be there! But, we don’t want to be spammy!
What I plan on sharing with you today is a few tips to beat your competition. Of course, there are ways to do this that are morally right and morally wrong. So, I’m going to show you the right way!
1st thing you need to do is see who your “True” competition is… Not just the next person offering your product or services. If you are a landscaper and the high school kid next door to you is mowing a few yards to make money this summer… he is not your competition! Competition is someone who can do and offer the services on your level of expertise!
So… Go to Googleand in the search bar type in your keyword… “Plumber in Kingsport, TN”
What you see above is an actual Google search for the Plumber Profession. The two Red boxes are spaces that are reserved for ads. These areas are nothing to worry about! The only way you will get your business there is to pay what you want to keep… MONEY!
What you need to look at is the two Green boxes … This is your true competition!
We are going to look into the Green box on the bottom right first. These are called “Natural Results“. This is where good old fashion “SEO” comes into play (Better known as Search Engine Optimization or simply “how to get on the front page of Google”) The first thing you need to realize is getting in these spots ARE NOT EASY! I don’t care what “Local.com” or any other “SEO Self Proclaimed Guru” tells you! I’m sorry but its not! There are a lot of things that go into Google’s Algorithm that decides who goes there.
Of course I can’t share every thing with you because this is a blog post and not an ebook. But I will tell you the single most important thing… Share Good Content!!! Make your site something that people want to come back to! How do you do that? A Blog! Similar to this post you are reading right now, a self hosted blog can drive traffic to your site in numbers you may not be ready for! AND, if your competition isn’t doing it, this is a “STRONG” lead in the race of your businesses life! Now, there are some other things that go into that, like… Keywords, meta tags, meta descriptions, incoming and outgoing links along with much much more! But for now … getting a blog installed on your site and sharing Great content that will help your customers (or soon to be customers) is an incredible start!
Next Great Way to Beat Your Competition
The image above is a screenshot of the new Google + Local Listings. If you don’t know yet, this is what Google Places use to be! But, Google + isn’t the only “Local Citation” site out there… There are easily over 100 different sites! (Yahoo Local, Bing Local Business Portal, Whitepages.com, 411.com, Yellowpages.com, DexOnline, Twitter, Facebook, TomTom, SIRI and many more!) Getting listed with these sites will not only help your profiles on these sites rank for your keyword but also will help your website rank for your keyword.
Now that we got the front page of Google covered I want to share a couple more tips and hopefully you will implement them into your marketing strategy and take off … Just remember who helped you succeed
1. Social Media – Converse with your customers and be willing to help, if you can, with the small stuff even if it means losing a little bit of cashflow upfront. If your competition is on a social site and your not … set up a profile or page for your business … NOW! If you hear of a social site that is new and your competition isn’t on it … set up a profile or page for your business …. NOW!
2. Watch Your Name – With tools like “Google Alerts” and “search.twitter.com” you can watch and see anytime someone mentions your business. This isn’t just so you know. This is so that you can Thank Them for saying something positive about your business or take care of a problem they may have without them “badmouthing” your business.
3. Be Professional – Whether its online or in person … conduct yourself in a professional yet friendly manner! A smile will close more business than you ever thought possible! (Just remember that we are all human and don’t hold a grudge against yourself if you make a mistake)
Last but not least…
4. Say Thank You!!! – The two biggest words in our vocabulary! Use Social Media, Email, YouTube, Direct Mail or just pick up the phone and simply say Thank You to your customers! They are the ones keeping you going and paying your bills … its the least you can do!
I hope this helps!
Talk to you soon!